3 Ways Miss Ruby Bridal is Sustainable

As we dive into Earth Month, it's time to show our planet some serious TLC. At Miss Ruby Bridal, we hold our core values near and one of those values is sustainability. The wedding industry as a whole is inherently not very eco-friendly. We're doing our part in being sustainable where we can and sharing options for our brides who also share in this value with us!

Partnering with Sustainable Designers & Brands 

Being a values-led business, we take great care in partnering with designers who also share our mission of sustainability. Let's chat about sustainable bridal designers that you can find right here at Miss Ruby. Alyssa Kristin grew up right here in Wisconsin and all of her gowns are handmade in her Chicago studio! Every gown is cut to order which prevents unnecessary waste and ships in eco-friendly packaging. Although not local to the Midwest, Loulette Bride is another designer who makes all of their gowns in their studio based out of Brooklyn, NY! Sustainability also plays a huge role in their core values at Loulette Bride. These gowns are designed using recycled poly linings and natural & organic fabrics meaning minimal synthetic fabrics are having to be made to make your wedding dress!

Partnering with One Tree Planted

Something we’ve recently added as an option to our brides is having a tree planted in their name when they say yes to their dress with us! Partnering with the environmental nonprofit One Tree Planted, we want to make sure as much good goes out into the world with your purchase with us. Their mission is dedicated to making it simple for anyone to help the environment. Making the donation process simple & straightforward has helped them accomplish their mission to reforest the globe one tree at a time.

Offering Off-The-Rack Wedding Gowns

When you shop at Miss Ruby Bridal, you’ll find another sustainable way to shop by purchasing one of our off-the-rack sample gowns. These are styles we have on hand that can be taken home the same day you shop with us! These gowns can be altered to fit like a glove for your big day and you get to skip the waiting line because the dress has already been made. Purchasing an off-the-rack wedding gown means that one less dress has to go into production to be made and delivered to you - which in turn lowers your carbon footprint! We take great care of the gowns in our boutique by repairing any imperfections and professionally cleaning them when needed. All of these efforts are made with the goal that every gown we bring into our boutique can one day walk down the aisle with one of our brides! Check out our curated collection of off-the-rack gowns here that you might just fall in love with!